Connect Google Ads with Hookshot^™ and your stack

Google Ads, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.

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Tools and triggers

What Agents can do in Google Ads

Available tools and events after Google Ads is connected.

Add or Remove to Customer List

Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email…
Create Callout Asset

Create an immutable account asset containing a validated callout. Associate the returned resource using Mutate Customer Assets with field_type CALLOUT. Cleanup removes that association; Google does not allow deleting…
Create Customer List

Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must…
Get Campaign by Id

GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.
Get Campaign by Name

Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.
Get Conversion Action Tag Snippets

Retrieve provider-generated website or call conversion tag snippets after creating a conversion action. Markup is returned exactly as Google provides it.
Get Customer Lists

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists…
Get Required Google Ads Report

Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy. Official required columns are always selected; dates default to…
List Accessible Customers

List Google Ads customer resource names directly accessible to the authenticated OAuth user. Google determines the complete result from the OAuth credentials and ignores customer_id and login-customer-id; this action…
List Sub Accounts

List direct child/sub-accounts under a Google Ads manager (MCC) account. Use this before account-scoped read or mutate calls when a user needs to choose which child account to target. The returned customer_id values…
Mutate Ad Group Ads

Create, update, or remove ads in Google Ads ad groups, including responsive search ads. Use this after creating campaigns, budgets, ad groups, and keywords so the ad group has creative that can serve.
Mutate Ad Group Assets

Create, update, or remove links between assets and ad groups. Use this after creating assets to attach sitelinks, callouts, snippets, images, and other asset types at ad group level.
Mutate Ad Group Bid Modifiers

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.
Mutate Ad Group Criteria

Create, update, or remove criteria attached to a Google Ads ad group in a single batch request. Supports keywords (positive and negative), audience targeting (user lists, custom audiences, combined audiences…
Mutate Ad Groups

Create, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating…
Mutate Assets

Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets. Use Create Callout Asset for validated immutable…
Mutate Bidding Strategies

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.
Mutate Campaign Assets

Create, update, or remove links between assets and campaigns. Use this after creating assets to attach sitelinks, callouts, snippets, and other asset types at campaign level.
Mutate Campaign Budgets

Create, update, or remove Google Ads campaign budgets. Use this before creating campaigns because campaign creation requires an existing campaign_budget resource name.
Mutate Campaign Criteria

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.
Mutate Campaign Labels

Create or remove relationships between campaigns and labels. Use this after creating labels to organize campaigns for filtering and reporting.
Mutate Campaigns

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign…
Mutate Campaigns V2

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign…
Mutate Conversion Actions

Create, update, or remove Google Ads conversion actions for conversion tracking configuration. This manages Google Ads conversion action resources; installing website/app tags remains outside this action.
Mutate Customer Assets

Create or remove customer-level asset associations. Removal irreversibly removes the current association; recreate it to restore the link. Use this after creating assets to attach callouts, sitelinks, snippets, and…
Mutate Labels

Create, update, or remove Google Ads labels. Pair this with campaign label mutations to organize campaigns and support filtering.
Mutate Portfolio Bidding Strategies

Create, edit, or remove typed Target CPA and Target ROAS portfolio strategies. Attach with Mutate Campaigns, read with Get Required Google Ads Report, and transition all campaigns before removal. Budget alignment is…
Search Stream GAQL

Execute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order. For very large reports, select only needed fields and use WHERE and LIMIT because action responses are returned…

Setup

Connect Google Ads in Hookshot™

Pick a scope, then confirm what can start a Protege and what it can do.

Trigger Access

What can start a Protege from this app.

Tool Access

What a Protege can do after it starts.

Connection scope

Prefer team for production.

Team

Shared credential for production and unattended runs.

Personal

Tied to one user—only when the workflow needs their account.

Chat

Team-scoped for supported chat surfaces.

Full setup guide

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Hookshot™ setup screen — AI agent workflow configuration with model selection, trigger status, and governance controls.

Add or Remove to Customer List

Create Callout Asset

Create Customer List

Get Campaign by Id

Get Campaign by Name

Get Conversion Action Tag Snippets

Get Customer Lists

Get Required Google Ads Report

List Accessible Customers

List Sub Accounts

Mutate Ad Group Ads

Mutate Ad Group Assets

Mutate Ad Group Bid Modifiers

Mutate Ad Group Criteria

Mutate Ad Groups

Mutate Assets

Mutate Bidding Strategies

Mutate Campaign Assets

Mutate Campaign Budgets

Mutate Campaign Criteria

Mutate Campaign Labels

Mutate Campaigns

Mutate Campaigns V2

Mutate Conversion Actions

Mutate Customer Assets

Mutate Labels

Mutate Portfolio Bidding Strategies

Search Stream GAQL